Find out which email marketing tool suits your needs better.
Introduction
Email marketing is important for businesses. Two popular tools are Constant Contact and Klaviyo. Let’s compare them.
Ease of Use
Both tools are easy to use. But they have different features.
Constant Contact
Constant Contact is user-friendly. It has a simple interface. Even beginners can use it easily. It offers templates for emails. You can drag and drop elements to design emails.
Klaviyo
Klaviyo is also easy to use. But it has more advanced features. It is good for users with some experience. It offers powerful tools for email marketing.
Features
Both tools offer many features. Let’s look at them.
Constant Contact
- Email templates
- Contact management
- Social media tools
- Event marketing
- Reporting and analytics
Klaviyo
- Advanced segmentation
- Automation
- Personalization
- Integration with many platforms
- Detailed analytics
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Pricing
Pricing is important for businesses. Let’s compare the costs.
Constant Contact
Constant Contact offers two main plans. The Email plan starts at $20 per month. The Email Plus plan starts at $45 per month. Pricing depends on the number of contacts.
Klaviyo
Klaviyo has a different pricing model. It is based on the number of contacts and emails sent. The cost starts at $20 per month for up to 500 contacts.
Support
Support is important for users. Both tools offer good support.
Constant Contact
Constant Contact offers phone support. It also has live chat and email support. Users can access a knowledge base and community forums.
Klaviyo
Klaviyo offers email support. It also has live chat support. Users can access a help center with articles and guides.
Integrations
Integrations are important for connecting other tools. Both tools offer many integrations.
Constant Contact
Constant Contact integrates with many apps. These include Shopify, WordPress, and QuickBooks. It also connects with social media platforms.
Klaviyo
Klaviyo integrates with many eCommerce platforms. These include Shopify, WooCommerce, and BigCommerce. It also connects with CRM tools and other apps.
Reporting and Analytics
Both tools offer reporting and analytics. But they have different strengths.
Constant Contact
Constant Contact offers basic reports. You can track open rates and click rates. You can also see bounce rates and unsubscribes.
Klaviyo
Klaviyo offers detailed reports. You can see how each email performs. You can track revenue from email campaigns. You can also see customer behavior.
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Automation
Automation is important for saving time. Both tools offer automation features.
Constant Contact
Constant Contact offers basic automation. You can set up welcome emails. You can also create birthday emails. But it has fewer options for advanced automation.
Klaviyo
Klaviyo offers advanced automation. You can create complex workflows. You can send personalized emails based on customer actions. It is great for advanced users.
Frequently Asked Questions
What Is Constant Contact Used For?
Constant Contact is used for email marketing and automation. It helps manage email campaigns.
What Is Klaviyo Best Known For?
Klaviyo is best known for its advanced email marketing and SMS automation tools.
Which Is Better For Small Businesses, Constant Contact Or Klaviyo?
Constant Contact is simpler for small businesses. Klaviyo offers advanced features suitable for larger businesses.
Does Constant Contact Offer Sms Marketing?
No, Constant Contact focuses on email marketing. It does not offer SMS marketing features.
Conclusion
Both tools are good for email marketing. Constant Contact is great for beginners. It is easy to use and has many features. Klaviyo is better for advanced users. It offers powerful tools and detailed reports. Choose the one that fits your needs best.